The NTT INDYCAR SERIES is one of the most prestigious open-wheel racing championships in the world, and sponsoring an IndyCar team or event offers a unique opportunity to promote your brand on a global scale. In this article, we will explore the different options available and the IndyCar sponsorship cost.
IndyCar Team Sponsorship
Sponsoring an IndyCar team is a great way to increase brand visibility and reach a large audience. This type of sponsorship typically involves branding on the race cars, team apparel, and other team-related materials. It also includes premium hospitality at races and opportunities to create content for PR and social media. The cost of team sponsorship varies widely, but it is estimated to range from $500,000 to $5 million per year, depending on the scale and the team involved.
IndyCar Technology Partnership
Technology partnerships are another popular form of sponsorship in IndyCar. This sponsorship involves a company partnering with a team or the governing body of the sport to provide technology or engineering expertise. The cost of technology partnerships typically ranges from $100,000 to $500,000 per year, depending on the nature and scope of the collaboration.
IndyCar Official Partner
Companies can become an official partner of IndyCar, providing extensive branding opportunities, including trackside advertising and activations, as well as rights to use the IndyCar logo and enjoy premium hospitality. The cost of becoming an official partner is estimated to range from $1 million to $6 million per year, depending on the specific visibility opportunities and benefits desired.
IndyCar Race Sponsorship
Another option for companies looking to sponsor IndyCar is to sponsor a specific race. This type of sponsorship includes trackside advertising, branding, and opportunities for fan engagement and activations. The cost of race sponsorship varies, but it is estimated to range from $150,000 to $1 million per event, depending on the race and activation opportunities.
Sponsoring IndyCar is an excellent way for companies to promote their brand and reach a large, engaged audience. The cost of sponsorship varies significantly depending on the type of sponsorship and the level of exposure desired. Companies should carefully consider their objectives and budget when selecting an IndyCar sponsorship option, but they can always rely on experts like Drive Sports Marketing to navigate the sponsorship landscape effectively.