Not all racing series can offer the same opportunities.
For instance, a Formula 1 sponsorship can be a very effective platform to promote your brand to a 500M global audience, while Formula E is the perfect medium to showcase your sustainability credentials. IndyCar, with its strong presence in the North American market, can be a powerful tool to strengthen client relationships in this highly competitive region.
The World Rally Championship (WRC), known for its thrilling off-road racing, offers a unique way to engage audiences with the excitement and adventure of rallying. The World Endurance Championship (WEC), with its prestigious races like the 24 Hours of Le Mans, is an ideal platform for building strong client relationships through endurance racing.
MotoGP, as the pinnacle of two-wheel motorsport, can instead be a powerhouse of sensational content.
The same goes for the individual teams—some have a highly engaged digital fanbase and produce very creative content, while others offer the best hospitality experiences and technical integration opportunities.
Here is where Drive comes into play, helping brands to enter the motorsport ecosystem by selecting the best platform, but also working alongside a team to create a commercial strategy or supporting a driver in developing new sponsorships.
Nothing can be more effective than a team of specialists helping you navigate the motorsport ecosystem and structure your sponsorship in the most strategic way.
We have developed a structured method that enables brands to make informed sponsorship investments, guiding them from initial evaluation through property selection to contract signature.
At the same time, we support drivers and rights holders in unlocking new commercial opportunities, helping them define their commercial positioning and connect with relevant brands.
DISCOVERY & BRIEFING
We start by understanding your business objectives, target audience, and assessing where motorsport can play a meaningful role within your broader strategy.
STRATEGY & SERIES SELECTION
We identify the motorsport platforms that best align with your brand, audience, and commercial objectives across F1, MotoGP, WEC, Formula E, IndyCar, and WRC.
PROPERTY IDENTIFICATION & NEGOTIATION
Leveraging our paddock network, we introduce you to the most relevant teams and rights holders, and negotiate the optimal commercial terms on your behalf.
DEAL STRUCTURING & FINALISATION
We support you through the final stages of the process, ensuring the agreement reflects your objectives and guiding you through to contract signature.
COMMERCIAL STRATEGY DEVELOPMENT
We build a clear commercial proposition — defining your assets, value, and the right positioning to attract the right partners.
TARGET INDUSTRY & COMPANY IDENTIFICATION
We identify the industries, companies, and decision-makers most likely to see genuine value in a partnership with you.
OUTREACH & SPONSORSHIP NEGOTIATION
We approach prospects on your behalf, manage the conversation, and negotiate terms that reflect the true value of your assets.
PR, DIGITAL & SOCIAL MEDIA
We support your communications, social presence, and content strategy, building the visibility that attracts sponsors and strengthens existing relationships. Available as a standalone service.
