Not all racing series can offer the same opportunities.
For instance, a Formula 1 sponsorship can be a very effective platform to promote your brand to a 500M global audience, while Formula E is the perfect medium to showcase your sustainability credentials and the World Endurance Championship (WEC) can be a powerful tool to strengthen clients relationships.
MotoGP, as the pinnacle of two-wheel motorsport, can be instead a powerhouse of sensational content.
The same goes for the individual teams, some have a highly engaged digital fanbase and produce very creative content, others have the best hospitality unit and technical integration opportunities.
Here is where Drive comes into play, helping brands to enter the motorsport ecosystem by selecting the best platform, but also working alongside a team to create a commercial strategy or supporting a driver in developing new sponsorships.
Nothing can be more effective than a team of specialists helping you navigate the motorsport ecosystem and structure your sponsorship in the most strategic way.