The best companies in the world are continuously rethinking their marketing strategy and sponsorship portfolio, that's why it is crucial for them to identify the best sports property and negotiate the correct rights package to achieve the wider business objectives.
At Drive, we help brands do exactly that: from consulting on the sports marketing strategy and selecting the most appropriate sports property, to supporting in negotiating the deal and working together on an activation plan.
Whether you are a championship-winning team or a rookie driver, negotiating and developing new sponsorships is one of the hardest tasks. Although any asset can be sold to the right sponsor at the right time, it requires expertise in defining the target industries, the most likely companies, the correct executives and the timing to have these conversations.
Our team support rights holders and drivers from developing a data-driven commercial strategy to drafting the sponsorship contract. And this happens on a day-to-day basis.