WEC Sponsorship
The FIA World Endurance Championship, known as the WEC, is a world championship for sports prototypes and grand touring cars, launched in 2012. It is one of the most prestigious motorsport championships globally, with the 2026 season featuring eight events across seven countries and four continents, from April to November. The best-known event is undoubtedly the 24 Hours of Le Mans, held at the Circuit de la Sarthe.
Every year, the championship attracts hundreds of thousands of spectators to its circuits and millions of endurance racing fans in front of the television. Becoming a sponsor in the WEC is a very viable option for reaching an adult and international audience interested in a different kind of competition based on endurance, reliability and technological innovation.
A mix of unique values and passionate fans
Today, the WEC embodies some unique values that brands sponsoring the competition seek and want to include in their narrative. Passion for the sport remains the very first marketing lever to get across to fans: the sport offers action, overtakes, and excitement for fans. Add to that innovation, technology, and teamwork, values that are at the heart of the sport and of many world-class companies.
Choosing to develop a sponsorship program in the WEC means entering international and prestigious business areas: the most important and influential brands and companies are part of it. The WEC is a B2C as well as a B2B vehicle, with major sponsorship agreements between international companies. The marketing opportunities offered by the sport are many and varied: from visibility on the cars to promotional social campaigns, on-track events, and hospitality activities.
A large global audience
The WEC’s popularity has grown significantly in recent years, supported by the return of some of the world’s leading automotive manufacturers. More than 750,000 spectators attended the championship’s eight events in 2024, while the 2026 24 Hours of Le Mans alone attracted a record crowd of 350,105 fans.
The global reach of the championship is led by the 24 Hours of Le Mans. The event has achieved television coverage in 196 countries and attracted a global audience of 113 million viewers, demonstrating the international appeal of endurance racing.
Continued dynamic growth of digital platforms
At the same time, the WEC’s digital platforms have continued to grow, reflecting increasing interest in the championship and its competitors. The WEC Full Access documentary series generated more than 2.7 million views during the 2024 season, averaging over 300,000 views per episode and reaching a record 563,000 viewers for its season-finale episode.
How sponsorship works in the WEC
WEC lends itself very much to sponsorship in different sectors and on different scales, with the understanding that the more structured sponsorships have been signed from sectors that are fundamental to the success of the championship.
Exactly as it occurs in all other world championships, logistics is the most complex sector. The giant DHL is a partner in WEC and the sponsors of the Project 1 Motorsport and Dempsey-Proton teams are respectively RTR Logistics and Fried Sped, which are companies operating in this sector.
In a sport where technology is at the forefront, the IT sector in the sponsorship arena is always very much in evidence, both at the software level, with sponsors such as DEWEsoft sponsoring Alpine Endurance Team and Acronis with Project 1 Motorsport, and at the data analysis level, with Valkyrie for United Autosports Team.
The banking and financial sectors also want to play their part in motorsport: it is no coincidence that investment companies such as Soliq and banks such as BNI have decided to sponsor Jota Team.
What does a WEC Sponsorship Cost?
The main question now is: what does a WEC sponsorship cost? Although the WEC is a global championship, the cost of sponsorship is not too high and varies greatly depending on the strategic objectives of the company and the duration of the sponsorship. It starts from a base of a few hundred thousand euros and goes up to several million euros for more structured sponsorship agreements, a good compromise for those who want to sponsor in the world of cars. Only a WEC sponsorship agency can guide you effectively.
Drive Sports Marketing is an agency specialising in WEC sponsorship
Drive was founded on the knowledge that a strategic and authentic sports sponsorship can be one of the most effective elements of a marketing strategy if it is well-planned, structured, and activated.
That's why our team is made up of dynamic and experienced sports marketing professionals who are passionate about helping our clients achieve superlative and measurable results using motorsport, from Formula 1 to MotoGP to Formula E, via the WEC.
Our experience and vertical expertise in sponsorship in the world of the WEC can help your company with different services to meet your different requirements. If you are wondering how to sponsor in the WEC, all you have to do is write to us.
Drive Sports Marketing can help you build the best sponsorship program, from the conception of the sponsorship plan to the signing of the contract.