Formula E Sponsorship
The Formula E World Championship is the first all-electric single-seater racing championship, launched in 2014. Interest in the competition and its success continue to grow every year, as manufacturers increasingly focus on environmental sustainability and technological development. With 17 races across 11 countries and four continents from December to August, Formula E attracts millions of TV viewers and thousands of fans to circuits located in the heart of major cities around the world. Becoming a sponsor of Formula E means entering the top echelons of business, technology, and sustainability, as well as having world-class marketing opportunities. Only a Formula E sponsorship agency can guide you effectively to understand all the opportunities and an overall Formula E sponsorship cost.
Why sponsor Formula E
Sponsoring the Formula E championship means embodying some of the fundamental values inherent in this world: innovation, technology, teamwork, and, above all, sustainability. Yes, because when it comes to sustainability, it is important to highlight that this is now a key factor for all companies. In particular, Formula E electric cars represent the basis of tomorrow's mobility. This is one of the aspects that drive the most prestigious car brands to be present in this championship.
Another aspect to be considered if a company wants to sponsor Formula E is the place where the competition takes place: unlike Formula 1 Grand Prix, which mostly takes place on circuits far from built-up areas, Formula E races take place in the heart of the host cities. This is of crucial importance for sponsors, who can easily get to fans.
For a brand, choosing to develop a Formula E sponsorship program means first and foremost gaining global visibility and being perceived as environmentally conscious. Formula E is a B2C vehicle, but also a B2B one, with commercial agreements that can take place with global sponsors. The marketing opportunities offered by Formula E are different depending on the objective of the sponsorship agreement: these range from the creation of digital campaigns to experiential events on the circuit as well as the E-Village hospitality.
A large global audience
Formula E’s global fanbase reached 422 million people in Season 11 (2024/25), representing a 13% year-on-year increase. The championship’s cumulative global TV audience grew by 14% to a record 561 million viewers, while the average audience per race increased by 16% to 33 million.
The Mexico City E-Prix attracted 46 million viewers, making it the most-watched race of the season and exceeding the season average by 38%. Formula E also recorded significant audience growth in key markets, including a 41% year-on-year increase in the United Kingdom and a 12% increase in Germany.
Formula E’s digital platforms also continued to expand. Video views increased by 47%, while social media impressions grew by 14% to more than 1.39 billion. Its social media following rose by 10%, with TikTok recording the strongest growth at 37%.
How sponsorship works in Formula E
Formula E lends itself very easily to sponsorship in different sectors, given the diversity of the audience. The most profitable sponsorship agreements have been signed with companies that are fundamental to the sport.
As in other world championships, logistics is the most important sector in the organization of Formula E races, and it is no coincidence that the logistics giant DHL is the official sponsor of the championship. The technology and e-mobility sectors are at the heart of this championship: not surprisingly, it has been called ABB FIA Formula E, with ABB, a leader in energy and automation, as the title sponsor. Given the sustainable nature of this competition, Enel and Bosch, at the forefront of the energy and electrification sectors, are official partners of the championship. The cryptocurrency sector is equally important, as demonstrated by the presence of Avalanche as the title sponsor of Team Andretti.
What does a Formula E Sponsorship Cost?
The main question now is: what does a Formula E sponsorship cost? It costs much less than a Formula 1 sponsorship, starting from a base of a few hundred thousand euros, up to several million euros for more structural sponsorships.
Drive Sports Marketing is an agency specialising in Formula E sponsorship
Drive was born from the awareness that a strategic and authentic sports sponsorship can be one of the most effective elements of a marketing strategy, if it is well-planned, structured, and activated.
That's why our team is made up of dynamic and experienced sports marketing professionals who, with passion, help our clients achieve superlative and measurable results using motorsport, from Formula 1 to MotoGP to Formula E, via IndyCar.
Our experience and vertical expertise in sponsorship in the world of Formula E can help your company with different services to meet your different requirements.
If you are wondering how to sponsor in Formula E, all you have to do is write to us.
Drive Sports Marketing helps you build the best sponsorship program, starting from the conception of the sponsorship plan to the signing of the contract.