IndyCar Sponsorship
The NTT INDYCAR SERIES, known as IndyCar, is one of the most prestigious open-wheel racing championships in the world. With a rich history dating back to 1909 and an exciting combination of high-speed racing and cutting-edge technology, it is one of the most popular motorsport series in North America. The 2026 season features 18 races across the United States and Canada, from March to September, on street circuits, permanent road courses, short ovals and superspeedways. The series includes iconic events such as the Indianapolis 500, often referred to as “The Greatest Spectacle in Racing”, and attracts millions of fans to the track and in front of the television.
A blend of speed, innovation, and excitement
IndyCar offers unique values that resonate strongly with brands looking to connect with fans. The core appeal of the series lies in the speed, excitement, and competition that keep fans on the edge of their seats. With its focus on innovation, technology, and teamwork, IndyCar aligns perfectly with forward-thinking, high-performance brands in various industries.
Sponsoring the IndyCar Series means entering a world of elite businesses, where global brands come together to engage with both B2C and B2B audiences. From visibility on race cars to exclusive promotional campaigns, on-track events, and VIP hospitality, IndyCar provides brands with diverse opportunities to create meaningful connections with fans and business partners alike.
A massive global audience
IndyCar’s popularity extends well beyond North America, with the championship broadcast in more than 200 countries and territories worldwide. In 2025, the 17-race season attracted an average television audience of 1.36 million viewers in the United States, representing a 27% increase compared with the previous year and making it the most-watched IndyCar season in 17 years.
The Indianapolis 500 alone attracted an average television audience of 7.1 million viewers, an increase of 41% compared with 2024 and the event’s highest figure in 17 years. The race also welcomed more than 300,000 spectators to the Indianapolis Motor Speedway, confirming its position as one of the world’s largest single-day sporting events.
Steady growth across digital platforms
Digital platforms have also played a key role in IndyCar’s growth, particularly among younger audiences. The championship has recently gained one million new social media followers while investing in a new website, mobile app and fantasy platform. This growth, combined with an increasingly content-focused digital strategy, is helping IndyCar reach new audiences and create additional opportunities for sponsors.
Diverse sectors with targeted opportunities
IndyCar is a versatile platform for sponsorship, with various sectors tapping into the championship to reach their target audiences. Much like other major motorsport series, sectors such as logistics, technology, automotive, banking, and energy are well-represented in the sponsorship landscape.
In the logistics sector, companies like DHL have long been trusted partners of the series, while tech companies such as AT&T and NVIDIA have found valuable sponsorship opportunities within IndyCar. The financial sector, including banks like PNC and investment firms such as Soliq, also plays a prominent role in sponsoring IndyCar teams.
What does an IndyCar sponsorship cost?
IndyCar offers a range of sponsorship packages, making it an attractive option for companies of all sizes. While the cost varies depending on the scale of the sponsorship and the strategic objectives of the brand, it generally ranges from several hundred thousand dollars to several million for more high-profile deals. Compared to other global motorsport properties, IndyCar offers a strong return on investment for companies looking to build their brand in the motorsport world.
Drive Sports Marketing is an agency specialising in IndyCar Sponsorship
At Drive Sports Marketing, we understand the power of sports sponsorship as an essential element of a brand’s marketing strategy. Our team of experienced professionals, passionate about motorsport, can help your company navigate the dynamic world of IndyCar and achieve outstanding, measurable results.
Whether you are looking to sponsor a specific team, race, or the series as a whole, we can help you design a sponsorship program tailored to your needs. From creating the ideal sponsorship plan to negotiating contracts and activating your partnership, Drive Sports Marketing is here to help you succeed in the world of IndyCar.
Reach out to Drive Sports Marketing today to explore how sponsoring IndyCar can elevate your brand and connect you with millions of motorsport fans around the globe.