The World Endurance Championship (WEC) is a highly popular motorsport series that features endurance races held all over the world. With its global reach and exciting races, sponsoring a WEC team or event is an excellent way for companies to promote their brand and reach a large audience. In this article, we'll take a look at the various sponsorship packages available and the associated WEC sponsorship cost.
WEC Team Sponsorship: Sponsoring a WEC team is an excellent way to promote a brand and reach a large audience. This type of sponsorship typically involves branding on the car, team clothing, and other team-related materials. It also includes premium hospitality at races and opportunities to create content for PR and social media. The cost of team sponsorship varies widely, but it is estimated to be in the range of $200,000 to $2 million per year.
WEC Team Technology Partnership: Technology partnerships are another popular form of sponsorship in WEC. This type of sponsorship involves a company partnering with a team or the sport's governing body to provide technology or engineering expertise. The cost of technology partnerships varies widely, but it is estimated to be in the range of $50,000 to $250,000 per year.
WEC Official Partner: Companies can also become an official partner of WEC, which provides extensive branding opportunities, including trackside advertising and activation, as well as rights to use the WEC logo and enjoy premium hospitality. The cost of becoming an official partner is estimated to be in the range of $500,000 to $3 million per year.
WEC Race Sponsorship: Another option for companies looking to sponsor WEC is to sponsor a specific race. This type of sponsorship includes trackside advertising and branding, as well as opportunities for activation and engagement with fans. The cost of race sponsorship varies, but it is estimated to be in the range of $100,000 to $500,000 per race.
In conclusion, sponsoring WEC is an excellent way for companies to promote their brand and reach a large and engaged audience. The cost of sponsorship varies widely depending on the type of sponsorship and the level of exposure and activation desired. Companies should carefully consider their objectives and budget when choosing a WEC sponsorship option, but also rely on experts like Drive Sports Marketing.