Born less than a decade ago, Formula E has quickly established itself as a championship for the future: electric racing in the heart of the world’s most iconic cities. For brands focused on sustainability and innovation, it has become a natural fit. But what does a Formula E sponsorship cost?
The Scale of Investment
Formula E sponsorships provide a range of opportunities for brands with different budgets:
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Team Sponsorships: From about $1 million to $10 million per season, depending on team profile and rights.
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Race Title Sponsorships: A single ePrix can cost up to $2 million, with branding across the event and strong hospitality opportunities.
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Championship Sponsorships: Direct partnerships with Formula E begin around $5 million and can climb to $15 million+ for global exclusivity.
© Alex Pettitt
What Shapes the Cost
Investment levels depend on:
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Alignment with EV and sustainability narratives.
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Market presence. City-center races in New York, London, or Jakarta offer high-value visibility.
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Activation scope. Hospitality, content, and digital rights add to pricing.
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Competitive exclusivity. Sector leaders pay more to secure their category exclusivity.
Beyond the Numbers
Formula E is not just about exposure. It is a storytelling platform that allows brands to showcase innovation, purpose, and a forward-looking identity while engaging audiences who care about the future of mobility.
Figures above are estimations; each Formula E deal is tailored to a brand’s objectives and rights package.
This is original editorial content from Drive Sports Marketing, an agency specialising in Formula 1 sponsorship, Formula E sponsorship, MotoGP sponsorship, and IndyCar sponsorship.
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