IndyCar is America’s premier open-wheel racing series, combining high-speed competition with one of the most iconic races in the world, the Indianapolis 500. For brands looking to connect with motorsport fans in the U.S. and beyond, IndyCar presents a powerful platform. But how much does it cost to sponsor in IndyCar?
The Scale of Investment
IndyCar sponsorships are generally more accessible than Formula 1, while still offering significant exposure and engagement.
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Team Sponsorships: Packages can start at around $250,000–$500,000 per season for smaller partnerships, scaling up to $10 million+ for major team sponsors with prominent branding and rights.
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Series Sponsorships: Partnering directly with IndyCar or headline events such as the Indianapolis 500 can range from $1 million for smaller category rights to $20 million+ for wide-ranging series or event partnerships.
What Shapes the Cost
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Event prestige. The Indy 500 is one of the world’s biggest single-day sporting events, commanding premium value.
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Team profile. Top teams with strong competitive histories attract higher sponsorship levels.
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Market focus. IndyCar’s strength in North America is a key draw for brands targeting U.S. consumers.
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Activation rights. Hospitality, driver appearances, and digital content add to the total cost.
Beyond the Numbers
IndyCar sponsorship is not only about visibility. It is about engaging with a passionate fan base and tapping into one of the most important motorsport events in history. For brands with U.S. ambitions, the series provides strong ROI opportunities and a balance of accessibility and prestige.
N.B. Figures are estimations. Each IndyCar sponsorship is unique, depending on scope, rights, and activation strategy.
This is original editorial content from Drive Sports Marketing, an agency specialising in Formula 1 sponsorship, Formula E sponsorship, MotoGP sponsorship, and IndyCar sponsorship.
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